Watch our panels!
Take a look back at our week at the Cannes Lions, a jam-packed week highlighting creativity!
Monday 19th
14.00 – 14.15
Live show
RTL Beach opening Show
We are excited to host an exclusive live show every day from the RTL Beach, bringing the Cannes Lions into your living room. Hosted by Louise Ekland, the show will summarise the major happenings of the day, interview special guests, discuss the upcoming program and show you the main highlights from the Palais, the Croisette and of course from the RTL Beach.
Presented by Louise Ekland
TV Host
Go to speaker profile
Monday 19th
15.00 – 15.30
Panel
What the hell is even going on?
We have asked ourselves this question too. The current economic situation both locally and globally isn’t easy to fathom, and you are not alone in your query! To share the right perspective and shed a light on our industry, we welcome two experts on the RTL Beach to make things a little clearer.
Brian Wieser
Analyst
Madison & Wall
Go to speaker profile
Ian Whittaker
Managing Director and Owner
Liberty Sky Advisors
Go to speaker profile
Moderated by Justin Lebbon
Co-Founder & Director
Mediatel Events Ltd
Go to speaker profile
Monday 19th
15.30 – 16.00
Panel
Creativity and Measurement: Strange Companions?
Stéphane Coruble
CEO
RTL AdAlliance
Go to speaker profile
Max Raven
Executive Vice President
NBCUniversal
Go to speaker profile
Aline Santos
Chief Brand Officer and Chief Equity Diversity & Inclusion Officer
Unilever
Go to speaker profile
Katty Roberfroid
Director General
EGTA
Go to speaker profile
Moderated by John Watts
Managing Director
CIMM
Monday 19th
16.00 – 16.30
Fireside chat
You had my curiosity, but now you have my attention
We love a good buzzword: Attention, Click-through-rate, Viewability – these sound exiting, do they not? But are they better signals or just more noise when it comes to KPI and analysing results? Join us to find out more about the metric of Attention, and why agencies and other stakeholders fancy it so much.
Karen Neslon-Field
Founder and CEO
Amplified Intelligence
Go to speaker profile
Nicolas Grand
SVP Transformation, Global Investment
Omnicom Media Group
Go to speaker profile
Moderated by Justin Lebbon
Co-Founder & Director
Mediatel Events Ltd
Go to speaker profile
Monday 19th
16.30 – 17.00
Panel
Function vs. friction: Bringing creative new formats to life
Mediums like livestream shopping and virtual product placement fuse technology and creativity to help brands build deeper connections. But custom activations and formats require additional resources — and often — new approaches to measurement. This conversation will cover what’s next in terms of the ad formats gaining traction around the globe. How do they fit into existing systems and workflows? And is it ever OK for futuristic creative to break the measurement mold?
Joe Marchese
CEO
Human Ventures
Go to speaker profile
Wendi Dunlap
EVP of Business Intelligence and Audience Science
Mediahub
Go to speaker profile
Jaime Mandelbaum
Chief Creative Officer – Europe
VMLY&R
Go to speaker profile
Moderated by Tameka Kee
Deputy Managing Director
CIMM
Go to speaker profile
Tuesday 20th
09:00 – 09:15
Live show
RTL Live from Cannes Lions
Today’s show will discuss a special announcement coming up… so make sure you don’t miss it.
Presented by Louise Ekland
TV Host
Go to speaker profile
Tuesday 20th
10.00 – 11.00
Panel
The Future of TV
What an exciting world we are in, this universe of Total Video. But what is its future? Will it be buzzworthy terms and new shiny things like CTV, or will the legacy broadcaster continue to dominate the realms steadily. We have gathered major Television players to discuss the future of TV, to explore the new and exciting trends and look critically at the development and viewing habits. This is our deep dive into the future of TV.
Stéphane Coruble
CEO
RTL AdAlliance
Go to speaker profile
Damien Bernet
VP, Head EMEA Advertising Sales
Netflix
Go to speaker profile
Edward Wale
Sales director EMEA
LG Ads
Go to speaker profile
Ton Rozestraten
CEO
RTL Netherlands
Go to speaker profile
Lars-Eric Mann
Chief Marketing officer
Ad Alliance GmbH
Go to speaker profile
David Larramendy
CEO
M6 Publicité
Go to speaker profile
Freddie Liversidge
Global Head of Media
HP
Go to speaker profile
Moderated by Louise Ekland
TV Host
Go to speaker profile
Tuesday 20th
11.45 – 12.15
Panel
A new programmatic buying ecosystem for European TV
The newest alliance of the advertising industry: RTL AdAlliance and The Trade Desk expand their partnership. A joint effort to expand the programmatic buying infrastructure for linear TV advertising across Europe. Be part of this exclusive panel, discussing these two industry players joining forces. The reach, the data, the advertising formats: you will learn everything from the strategic rationale to the specific implementations. This is the hottest news from the Croisette, don’t miss it!
Stéphane Coruble
CEO
RTL AdAlliance
Go to speaker profile
Oliver Vesper
Dep. CEO/CDO
RTL AdAlliance
Go to speaker profile
Tim Sims
Chief Revenue Officer
The Trade Desk
Go to profile
Moderated by Justin Lebbon
Co-Founder & Director
Mediatel Events Ltd
Go to speaker profile
Tuesday 20th
14.30 – 15.00
Panel
Creating a sustainable future
WFA and Kantar invite you to a deep dive of their co-authored report, Sustainable Marketing 2030. The session is based on a central insight from the report, namely that our ability to bravely apply creativity in how we communicate, innovate and drive value for our organisations will be central to achieving business ambitions that are good for business and for the planet.
Dale Green
Director of Global Purpose Marketing
Mars
Go to speaker profile
Rupen Desai
VP WFA Asia & Advisory Board Member
WFA
Go to speaker profile
Özlem Senturk
Senior partner, global sustainable transformation practice
Kantar
Go to speaker profile
Moderated by Michelle McEvoy
Planet Pledge Initiative Lead
WFA
Go to speaker profile
Tuesday 20th
15.00 – 15.30
Panel
Advertisers driving change
Advertisers want to drive change in the media ecosystem. So with the publication of the latest Global Media Charter, advertisers are outlining the issues they see in global media today and the change they would like to see – from the industry and from other advertisers.
The driving concerns for global advertisers today include the lack of market plurality, the absence of a reliable measurement infrastructure, the desire for greater responsibility in the marketplace…
In this panel discussion, some of the architects of the Media Charter will get under the skin of the topics while looking at some of the initiatives leading brands are already instigating within their organisations.
Sital Banerjee
Global Head of Integrated Media, Performance Marketing & Marketing Investment Management
Lipton teas & infusions
Go to speaker profile
Luis Di Como
EVP Global Media
Unilever
Go to speaker profile
Isabel Massey
VP Global Media & content
Diageo
Go to speaker profile
Moderated by Matt Green
Director, Global Media Services
WFA
Go to speaker profile
Tuesday 20th
15.30 – 16.10
Panel
What’s keeping brands awake at night
We wanted to know what our clients need from media today to drive effectiveness. When confronted with the reality of delivering results, how focused are they and their CMOs on academic effectiveness? Is it even debated or is it all about sales? Being a creative hub at the epicenter of creativity at the Cannes Lions, we want to know how much creative effectiveness is discussed in organisations and how inlcusivity and diversity help to drive this. And finally, as the big screen and total video are at our core, we wanted to ask the brands gathered, about the revolution happening in TV as streaming is rapidly growing and what effects this has on linear TV. Intrigued? Join us for our this super brand panel to get the newest insights.
Najoh Tita-Reid
CMO
Logitech
Go to speaker profile
Beatrice Lindvall
Director Global Media & Digital (Integrated Communications)
JDE Coffee
Go to speaker profile
Sameer Amin
Global Director of Data Driven Marketing & Media
Reckitt
Go to speaker profile
Moderated by Justin Lebbon
Co-Founder & Director
Mediatel Events Ltd
Go to speaker profile
Tuesday 20th
17:00 – 17:45
Panel
Ready player one – Cannes Gaming Festival
The culture, industry and potential around gaming have been growing exponentially over the last few years. We see people gaming on all screens, be it teenagers on the TV laying on the couch or grandparents playing on the subway on their phones, we are hooked and enchanted by the creativity of the worlds created. This panel will look more closely at the gaming industry, the advertising opportunities it brings and talk about edition 0 of the new Cannes Gaming Festival which will commence this autumn. The festival will be the melting pot for the entire gaming ecosystem: brands, designers, manufacturers, video game studios, streamers and many more. We are excited to welcome its founder Robin Leproux together with M6 on our Beach to talk about their partnership and plans for the festival and this exciting industry in general.
Stephen Byrne
VP Partnership Development
RTL AdAlliance
Go to speaker profile
Robin Leproux
Co-Founder
eSpot Paris
Go to speaker profile
Antoine de Tavernost
CEO France
Auditoire
Go to speaker profile
David Larramendy
CEO
M6 Publicité
Go to speaker profile
Louise Ekland
TV Host
Go to speaker profile
Wednesday 21st
09:00 – 09:15
Live show
RTL Live from the beach
On today’s show, we are excited to discuss yesterday’s special announcement with exclusive guests and find out why our partners love joining us on the RTL Beach.
Presented by Louise Ekland
TV Host
Go to speaker profile
Wednesday 21st
11.00 – 11.30
Panel
Creativity drives profit
How does a high-quality creative drive profit? We all know the challenge and twin ambition that come with producing a high-quality creative that should drive both short term and brand impact. So how can one combine these two aspirations to produce effective campaigns?
Stephen Woodford
CEO
UK Advertising Association
Go to speaker profile
Cecile Lejeune
CEO
VMLY&R
Go to speaker profile
Jane Ostler
EVP, Global Thought Leadership
Kantar
Go to speaker profile
Lucía López-Rúa
Marketing Director
Heineken
Go to speaker profile
Moderated by Louise Ekland
TV Host
Go to speaker profile
Wednesday 21st
11.30 – 12.00
Panel
A change of perspective
Have you heard of the term “glocal”? Someone who is a local globally. What we mean by using this term is the idea of changing perspectives. Yes, a global strategy is amazing, but you will also need to consider local specificities, experts, cultures. We will have a closer look at how brands juggle and succeed in their glocal approaches.
Toby Hack
CEO
PHD EMEA
Go to speaker profile
Cammy Cronin
Senior Vice President, Global Ad Sales Strategy NBCUniversal
Go to speaker profile
Mark Kirkham
SVP & Chief Marketing Officer
PepsiCo International Beverages
Go to speaker profile
Moderated by Jean-Baptiste Moggio
Sr. Brand Director
RTL AdAlliance
Go to speaker profile
Wednesday 21st
15.00 – 15.30
Panel
Creativity vs. Targeting
Is creativity possible with targeting, or is targeting even an option when being creative? Are these two terms that can co-exist or are they two sides of a coin? To engage in this debate, come and join us for this panel. We will ask what solution our brands have chosen to go with, who the winners are when it comes to this combination. Is it simpler and more elegant to get creative and reach out to more people rather than use targeting? Where do you stand on this debate?
Kęstutis Tyla
Senior Director of Reach Media
Vinted
Go to speaker profile
Jon Evans
Chief Customer Officer
System 1
Go to speaker profile
Andrew Curran
Global Head of Marketing
Lindt
Go to speaker profile
Samantha Glynne
Head of EMEA, Entertainment and Culture Marketing
UTA
Go to speaker profile
Moderated by Justin Lebbon
Co-Founder & Director
Mediatel Events Ltd
Go to speaker profile
Wednesday 21st
15.30 – 16.00
Panel
So, your boss told you to do CTV?
While CTV sounds like a magic formula for brands, it can also be a challenge for media planners who have to fulfil clients’ digital expectations for the big screen. Our consumer research showed that the ecosystem is more complex than a simple phrase. Measurement, targeting, automation and currency are the many steps we must take to build a convergent future for TV & digital media. What’s the state of the market in the different countries? What are the solutions at work & can we align them to a global scale?
Laure Gery
Head of Digital Media & Programmatic
Numberly
Go to speaker profile
Simone Branca
Head of AdTech & Data
RAI Pubblicità
Go to speaker profile
Guillaume Belmas
CEO
Realytics
Go to speaker profile
Franck Litewka
Sr. Director Strategy and M&A
RTL AdAlliance
Go to speaker profile
Matthew Van Houten
SVP AdSales
DirecTV
Go to speaker profile
Moderated by Jean Baptiste Moggio
Sr. Brand Director
RTL AdAlliance
Go to speaker profile
Thursday 22nd
10:30 – 11:00
Panel
Transforming the marketing industry for a thriving future
How can we transform the marketing industry for a thriving future? What are actions we should all take now to create a new vision for tomorrow? One thing is for certain, we must be bold.
Emissions should be reduced, yet the industry continues to drive consumption – so let’s courageously and significantly re-imagine our industry. We want to look at the transformative power of communications in promoting sustainable lifestyles and inspire consumers to adopt behaviors that foster a more sustainable world. But most importantly, we will discuss practical steps to integrate sustainability into our work and encourage imaginative thinking to shape the industry of tomorrow.
Preeti Srivastav
Group Sustainability Director
Asahi
Go to speaker profile
Robert McFaul
Co-founder
Purpose Disruptors
Go to speaker profile
Moderated by Jonathan Hall
Managing Partner, Sustainable Transformation Practice
Kantar
Go to speaker profile
Thursday 22nd
11:30 – 12:00
Panel
Africa: Building Future Ready Brands
Andisa Ntsubane
Managing executive, brand, marketing & communications for Africa
Vodacom group
Go to speaker profile
Steve Babaeko
CEO, X3M Group & President
Association of Advertising Agencies of Nigeria & IAA Nigeria Chapter
Go to speaker profile
Sbusiso Kumalo
Chief Marketing Officer
African Bank
Go to speaker profile
Moderated by Zara Driss
Director Africa Ad Sales
CNN International Commercial
Go to speaker profile
Thursday 22nd
14.00 – 14.30
Live show
RTL live from the beach
Don’t miss our last show to catch exciting interviews with one of our speakers and Act Responsible, who are hosting their tribute on the beach for the second year in a row!
Presented by Louise Ekland
TV Host
Go to speaker profile
Thursday 22nd
15.30 – 16.00
Keynote
L’incroyable effet de levier de la publicité
Dans un contexte socio-économique incertain, la communication apparaît plus que jamais comme un levier de vitalité et de croissance pour les entreprises, de transformation sociétale, de nouveaux usages, de transition et de construction des marques. Mercedes ERRA, Présidente de l’Association pour les actions de la Filière Communication et Catherine EMPRIN, Directrice de Cabinet de Mercedes Erra, Directrice générale de BETC présenteront les résultats de l’étude menée par SLPV Analytics sur rôle de la communication publicitaire et l’évaluation de son impact sur la croissance du PIB.
Mercedes Erra
Founder & President of BETC Group
Vice-President of Filière Communication
Go to speaker profile
Catherine Emprin
CEO
BETC
Go to speaker profile
Thursday 22nd
17.00 – 19.00
Award ceremony
Act Responsible Tribute
During this event, Act Responsible will award the most inspiring and creative figures of the advertising world while highlighting their work and contribution in spreading a positive mindset.