L
CBeach
45 Bd de la Croisette
06400 Cannes

Watch our panels!

Take a look back at our week at the Cannes Lions, a jam-packed week highlighting creativity! 

Monday
Tuesday

Wednesday

Thursday

Monday 19th

14.00 – 14.15

Live show

RTL Beach opening Show 

We are excited to host an exclusive live show every day from the RTL Beach, bringing the Cannes Lions into your living room. Hosted by Louise Ekland, the show will summarise the major happenings of the day, interview special guests, discuss the upcoming program and show you the main highlights from the Palais, the Croisette and of course from the RTL Beach.

Monday 19th

15.00 – 15.30

Panel

What the hell is even going on?

We have asked ourselves this question too. The current economic situation both locally and globally isn’t easy to fathom, and you are not alone in your query! To share the right perspective and shed a light on our industry, we welcome two experts on the RTL Beach to make things a little clearer.

Monday 19th

15.30 – 16.00

Panel

Creativity and Measurement: Strange Companions? 

Everyone loves good ads: advertisers and viewers alike! Creativity sits at the heart of a good advertising experience but how do we measure success? Is everything quantifiable? What about qualitative KPIs? Is there room for measures of success such as “Return on Creativity, Greater Engagement, Inclusion, Sustainability, Accessibility”, etc. We have asked an advertiser as well as two media owners how we jointly create compelling and innovative formats adapted to all types of screens and experiences and more importantly, how we assess impact.
This panel will be introduced by Katty Roberfroid, General Director of EGTA.

Monday 19th

16.00 – 16.30

Fireside chat

You had my curiosity, but now you have my attention 

We love a good buzzword: Attention, Click-through-rate, Viewability – these sound exiting, do they not? But are they better signals or just more noise when it comes to KPI and analysing results? Join us to find out more about the metric of Attention, and why agencies and other stakeholders fancy it so much.

Monday 19th

16.30 – 17.00

Panel

Function vs. friction: Bringing creative new formats to life

Mediums like livestream shopping and virtual product placement fuse technology and creativity to help brands build deeper connections. But custom activations and formats require additional resources — and often — new approaches to measurement. This conversation will cover what’s next in terms of the ad formats gaining traction around the globe. How do they fit into existing systems and workflows? And is it ever OK for futuristic creative to break the measurement mold?

Tuesday 20th

09:00 – 09:15

Live show

RTL Live from Cannes Lions

Today’s show will discuss a special announcement coming up… so make sure you don’t miss it.

Tuesday 20th

10.00 – 11.00

Panel

The Future of TV

What an exciting world we are in, this universe of Total Video. But what is its future? Will it be buzzworthy terms and new shiny things like CTV, or will the legacy broadcaster continue to dominate the realms steadily. We have gathered major Television players to discuss the future of TV, to explore the new and exciting trends and look critically at the development and viewing habits. This is our deep dive into the future of TV. 

Tuesday 20th

11.45 – 12.15

Panel

A new programmatic buying ecosystem for European TV

The newest alliance of the advertising industry: RTL AdAlliance and The Trade Desk expand their partnership. A joint effort to expand the programmatic buying infrastructure for linear TV advertising across Europe. Be part of this exclusive panel, discussing these two industry players joining forces. The reach, the data, the advertising formats: you will learn everything from the strategic rationale to the specific implementations. This is the hottest news from the Croisette, don’t miss it!

Tuesday 20th

14.30 – 15.00

Panel

Creating a sustainable future

WFA and Kantar invite you to a deep dive of their co-authored report, Sustainable Marketing 2030.  The session is based on a central insight from the report, namely that our ability to bravely apply creativity in how we communicate, innovate and drive value for our organisations will be central to achieving business ambitions that are good for business and for the planet.  

Tuesday 20th

15.00 – 15.30

Panel

Advertisers driving change

Advertisers want to drive change in the media ecosystem. So with the publication of the latest Global Media Charter, advertisers are outlining the issues they see in global media today and the change they would like to see – from the industry and from other advertisers.

The driving concerns for global advertisers today include the lack of market plurality, the absence of a reliable measurement infrastructure, the desire for greater responsibility in the marketplace…

In this panel discussion, some of the architects of the Media Charter will get under the skin of the topics while looking at some of the initiatives leading brands are already instigating within their organisations.

Tuesday 20th

15.30 – 16.10

Panel

What’s keeping brands awake at night 

We wanted to know what our clients need from media today to drive effectiveness. When confronted with the reality of delivering results, how focused are they and their CMOs on academic effectiveness? Is it even debated or is it all about sales? Being a creative hub at the epicenter of creativity at the Cannes Lions, we want to know how much creative effectiveness is discussed in organisations and how inlcusivity and diversity help to drive this. And finally, as the big screen and total video are at our core, we wanted to ask the brands gathered, about the revolution happening in TV as streaming is rapidly growing and what effects this has on linear TV. Intrigued? Join us for our this super brand panel to get the newest insights.

Tuesday 20th

17:00 – 17:45

Panel

Ready player one – Cannes Gaming Festival

The culture, industry and potential around gaming have been growing exponentially over the last few years. We see people gaming on all screens, be it teenagers on the TV laying on the couch or grandparents playing on the subway on their phones, we are hooked and enchanted by the creativity of the worlds created. This panel will look more closely at the gaming industry, the advertising opportunities it brings and talk about edition 0 of the new Cannes Gaming Festival which will commence this autumn. The festival will be the melting pot for the entire gaming ecosystem: brands, designers, manufacturers, video game studios, streamers and many more. We are excited to welcome its founder Robin Leproux together with M6 on our Beach to talk about their partnership and plans for the festival and this exciting industry in general.

Wednesday 21st

09:00 – 09:15

Live show

RTL Live from the beach 

On today’s show, we are excited to discuss yesterday’s special announcement with exclusive guests and find out why our partners love joining us on the RTL Beach. 

Wednesday 21st

11.00 – 11.30

Panel

Creativity drives profit

How does a high-quality creative drive profit? We all know the challenge and twin ambition that come with producing a high-quality creative that should drive both short term and brand impact. So how can one combine these two aspirations to produce effective campaigns?

Wednesday 21st

11.30 – 12.00

Panel

A change of perspective

Have you heard of the term “glocal”? Someone who is a local globally. What we mean by using this term is the idea of changing perspectives. Yes, a global strategy is amazing, but you will also need to consider local specificities, experts, cultures. We will have a closer look at how brands juggle and succeed in their glocal approaches.

Wednesday 21st

15.00 – 15.30

Panel

Creativity vs. Targeting

Is creativity possible with targeting, or is targeting even an option when being creative? Are these two terms that can co-exist or are they two sides of a coin? To engage in this debate, come and join us for this panel. We will ask what solution our brands have chosen to go with, who the winners are when it comes to this combination. Is it simpler and more elegant to get creative and reach out to more people rather than use targeting? Where do you stand on this debate?

Wednesday 21st

15.30 – 16.00

Panel

So, your boss told you to do CTV?

While CTV sounds like a magic formula for brands, it can also be a challenge for media planners who have to fulfil clients’ digital expectations for the big screen. Our consumer research showed that the ecosystem is more complex than a simple phrase. Measurement, targeting, automation and currency are the many steps we must take to build a convergent future for TV & digital media. What’s the state of the market in the different countries? What are the solutions at work & can we align them to a global scale?

Thursday 22nd

10:30 – 11:00

Panel

Transforming the marketing industry for a thriving future

How can we transform the marketing industry for a thriving future? What are actions we should all take now to create a new vision for tomorrow? One thing is for certain, we must be bold.
Emissions should be reduced, yet the industry continues to drive consumption – so let’s courageously and significantly re-imagine our industry. We want to look at the transformative power of communications in promoting sustainable lifestyles and inspire consumers to adopt behaviors that foster a more sustainable world. But most importantly, we will discuss practical steps to integrate sustainability into our work and encourage imaginative thinking to shape the industry of tomorrow.

Thursday 22nd

11:30 – 12:00

Panel

Africa: Building Future Ready Brands

 

Thursday 22nd

14.00 – 14.30

Live show

RTL live from the beach 

Don’t miss our last show to catch exciting interviews with one of our speakers and Act Responsible, who are hosting their tribute on the beach for the second year in a row! 

Thursday 22nd

15.30 – 16.00

Keynote

L’incroyable effet de levier de la publicité 

Dans un contexte socio-économique incertain, la communication apparaît plus que jamais comme un levier de vitalité et de croissance pour les entreprises, de transformation sociétale, de nouveaux usages, de transition et de construction des marques. Mercedes ERRA, Présidente de l’Association pour les actions de la Filière Communication et Catherine EMPRIN, Directrice de Cabinet de Mercedes Erra, Directrice générale de BETC présenteront les résultats de l’étude menée par SLPV Analytics sur rôle de la communication publicitaire et l’évaluation de son impact sur la croissance du PIB.

Thursday 22nd

17.00 – 19.00

Award ceremony

Act Responsible Tribute

During this event, Act Responsible will award the most inspiring and creative figures of the advertising world while highlighting their work and contribution in spreading a positive mindset.