Programme 2023
Monday 19th
15.00 – 15.30
Panel
What the hell is even going on?
We have asked ourselves this question too. The current economic situation both locally and globally isn’t easy to fathom, and you are not alone in your query! To share the right perspective and shed a light on our industry, we welcome two experts on the RTL Beach to make things a little clearer.
Monday 19th
15.30 – 16.00
Panel
Creativity and measurement: strange companions?
Quality creative is central to great advertising experiences but how do we know what good creative is? Can creative quality be objectively assessed and quantified? Should measures of success like return on creative, quality of engagement, inclusion and accessibility sit side-by-side with standard campaign metrics like reach, frequency and effectiveness? Join us for a discussion about the changing nature of creativity and measurement in advertising.
Aline Santos
Chief Brand Officer and Chief Equity Diversity & Inclusion Officer
Unilever
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Monday 19th
16.00 – 16.30
Fireside chat
You had my curiosity, but now you have my attention
We love a good buzzword: Attention, Click-through-rate, Viewability – these sound exiting, do they not? But are they better signals or just more noise when it comes to KPI and analysing results? Join us to find out more about the metric of Attention, and why agencies and other stakeholders fancy it so much.
Monday 19th
16.40 – 17.10
Panel
Function vs. friction: Bringing creative new formats to life
Mediums like livestream shopping and virtual product placement fuse technology and creativity to help brands build deeper connections. But custom activations and formats require additional resources — and often — new approaches to measurement. This conversation will cover what’s next in terms of the ad formats gaining traction around the globe. How do they fit into existing systems and workflows? And is it ever OK for futuristic creative to break the measurement mold?
Tuesday 20th
10.30 – 11.30
Panel
The Future of TV
What an exciting world we are in, this universe of Total Video. But what is its future? Will it be buzzworthy terms and new shiny things like CTV, or will the legacy broadcaster continue to dominate the realms steadily. We have gathered major Television players to discuss the future of TV, to explore the new and exciting trends and look critically at the development and viewing habits. This is our deep dive into the future of TV.
Tuesday 20th
12.00 – 12.30
Panel
There’s a new kid on the block
A big annoucement to be made!
Tuesday 20th
14.30 – 15.00
Panel
Creating a sustainable future
WFA and Kantar invite you to a deep dive of their co-authored report, Sustainable Marketing 2030. The session is based on a central insight from the report, namely that our ability to bravely apply creativity in how we communicate, innovate and drive value for our organisations will be central to achieving business ambitions that are good for business and for the planet.
Tuesday 20th
15.00 – 15.30
Panel
Advertisers driving change
Advertisers want to drive change in the media ecosystem. So with the publication of the latest Global Media Charter, advertisers are outlining the issues they see in global media today and the change they would like to see – from the industry and from other advertisers.
The driving concerns for global advertisers today include the lack of market plurality, the absence of a reliable measurement infrastructure, the desire for greater responsibility in the marketplace…
In this panel discussion, some of the architects of the Media Charter will get under the skin of the topics while looking at some of the initiatives leading brands are already instigating within their organisations.
Sital Banerjee
Global Head of Integrated Media, Performance Marketing & Marketing Investment Management
Lipton teas & infusions
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Tuesday 20th
15.30 – 16.10
Panel
What’s keeping brands awake at night
We wanted to know what our clients need from media today to drive effectiveness. When confronted with the reality of delivering results, how focused are they and their CMOs on academic effectiveness? Is it even debated or is it all about sales? Being a creative hub at the epicenter of creativity at the Cannes Lions, we want to know how much creative effectiveness is discussed in organisations and how inlcusivity and diversity help to drive this. And finally, as the big screen and total video are at our core, we wanted to ask the brands gathered, about the revolution happening in TV as streaming is rapidly growing and what effects this has on linear TV. Intrigued? Join us for our this super brand panel to get the newest insights.
Beatrice Lindvall
Wednesday 21st
11.00 – 11.30
Panel
Creativity drives Profit
How does a high-quality creative drive profit? We all know the challenge and twin ambition that come with producing a high-quality creative that should drive both short term and brand impact. So how can one combine these two aspirations to produce effective campaigns?
Wednesday 21st
11.30 – 12.00
Panel
A change of perspective
Have you heard of the term “glocal”? Someone who is a local globally. What we mean by using this term is the idea of changing perspectives. Yes, a global strategy is amazing, but you will also need to consider local specificities, experts, cultures. We will have a closer look at how brands juggle and succeed in their glocal approaches.
Wednesday 21st
15.00 – 15.30
Panel
Creativity vs Targeting
Is creativity possible with targeting, or is targeting even an option when being creative? Are these two terms that can co-exist or are they two sides of a coin? To engage in this debate, come and join us for this panel. We will ask what solution our brands have chosen to go with, who the winners are when it comes to this combination. Is it simpler and more elegant to get creative and reach out to more people rather than use targeting? Where do you stand on this debate?
Wednesday 21st
15.30 – 16.00
Panel
So, your boss told you to do CTV?
While CTV sounds like a magic formula for brands, it can also be a challenge for media planners who have to fulfil clients’ digital expectations for the big screen. Our consumer research showed that the ecosystem is more complex than a simple phrase. Measurement, targeting, automation and currency are the many steps we must take to build a convergent future for TV & digital media. What’s the state of the market in the different countries? What are the solutions at work & can we align them to a global scale?
Thursday 22nd
11:00 – 11:30
Panel
Transforming the marketing industry for a thriving future
How can we transform the marketing industry for a thriving future? What are actions we should all take now to create a new vision for tomorrow? One thing is for certain, we must be bold.
Emissions should be reduced, yet the industry continues to drive consumption – so let’s courageously and significantly re-imagine our industry. We want to look at the transformative power of communications in promoting sustainable lifestyles and inspire consumers to adopt behaviors that foster a more sustainable world. But most importantly, we will discuss practical steps to integrate sustainability into our work and encourage imaginative thinking to shape the industry of tomorrow.
Thursday 22nd
11:30 – 12:00
Panel
Africa: Building Future Ready Brands
Andisa Ntsubane
Managing executive, brand, marketing and communications for Africa
Vodacom group
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Steve Babaeko
CEO, X3M Group / President
Association of Advertising Agencies of Nigeria & IAA Nigeria Chapter
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Thursday 22nd
17.00 – 19.00
Award ceremony
Act Responsible Tribute
During this event, Act Responsible will award the most inspiring and creative figures of the advertising world while highlighting their work and contribution in spreading a positive mindset.
Thursday 22nd
17.00 – 19.00