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RTL Live from Cannes Lions

Today’s show will discuss a special announcement coming up… so make sure you don’t miss it.

The Future of TV

What an exciting world we are in, this universe of Total Video. But what is its future? Will it be buzzworthy terms and new shiny things like CTV, or will the legacy broadcaster continue to dominate the realms steadily. We have gathered major Television players to discuss the future of TV, to explore the new and exciting trends and look critically at the development and viewing habits. This is our deep dive into the future of TV. 

A new programmatic buying ecosystem for European TV

The newest alliance of the advertising industry: RTL AdAlliance and The Trade Desk expand their partnership. A joint effort to expand the programmatic buying infrastructure for linear TV advertising across Europe. Be part of this exclusive panel, discussing these two industry players joining forces. The reach, the data, the advertising formats: you will learn everything from the strategic rationale to the specific implementations. This is the hottest news from the Croisette, don’t miss it!

Creating a sustainable future

WFA and Kantar invite you to a deep dive of their co-authored report, Sustainable Marketing 2030.  The session is based on a central insight from the report, namely that our ability to bravely apply creativity in how we communicate, innovate and drive value for our organisations will be central to achieving business ambitions that are good for business and for the planet.  

Advertisers driving change

Advertisers want to drive change in the media ecosystem. So with the publication of the latest Global Media Charter, advertisers are outlining the issues they see in global media today and the change they would like to see – from the industry and from other advertisers.

The driving concerns for global advertisers today include the lack of market plurality, the absence of a reliable measurement infrastructure, the desire for greater responsibility in the marketplace…

In this panel discussion, some of the architects of the Media Charter will get under the skin of the topics while looking at some of the initiatives leading brands are already instigating within their organisations.

What’s keeping brands awake at night 

We wanted to know what our clients need from media today to drive effectiveness. When confronted with the reality of delivering results, how focused are they and their CMOs on academic effectiveness? Is it even debated or is it all about sales? Being a creative hub at the epicenter of creativity at the Cannes Lions, we want to know how much creative effectiveness is discussed in organisations and how inlcusivity and diversity help to drive this. And finally, as the big screen and total video are at our core, we wanted to ask the brands gathered, about the revolution happening in TV as streaming is rapidly growing and what effects this has on linear TV. Intrigued? Join us for our this super brand panel to get the newest insights.

Ready player one – Cannes Gaming Festival

The culture, industry and potential around gaming have been growing exponentially over the last few years. We see people gaming on all screens, be it teenagers on the TV laying on the couch or grandparents playing on the subway on their phones, we are hooked and enchanted by the creativity of the worlds created. This panel will look more closely at the gaming industry, the advertising opportunities it brings and talk about edition 0 of the new Cannes Gaming Festival which will commence this autumn. The festival will be the melting pot for the entire gaming ecosystem: brands, designers, manufacturers, video game studios, streamers and many more. We are excited to welcome its founder Robin Leproux together with M6 on our Beach to talk about their partnership and plans for the festival and this exciting industry in general.