Meet RTL AdAlliance at the Cannes Lions!

As the Global Compass for the Marketing and Advertising industry, IAA’s mission is to serve as the gateway for brands and marketers seeking customers and growth across borders and to guide our members through the transformations taking place in our industry. As the most influential network of industry leaders with a broad spectrum of expertise, they help brands grow, strengthen, and forge new paths around the world through meaningful relationships with consumers, and at RTL AdAlliance we help connect brands to advertisers.  

WFA is the only global organisation representing the common interests of marketers. It is the voice of marketers worldwide, representing 90% of global marketing communications. WFA champions more effective and sustainable marketing communications. WFA connects the world’s biggest brand owners and national advertiser associations in more than 60 markets, bringing together tens of thousands of brands at local level. At RTL AdAlliance we bring simplicity to advertisers. We connect the dots internationally, via our ‘Glo-cal’ approach – a global structure with strong local networks and partners. With RTL AdAlliance and WFA together, we can create a global network which offers a unique source of leadership, expertise, and inspiration. 

Realytics is a French-based adtech company that is spearheading the convergence between TV and digital in France and Europe. Realytics systematically analyses the impact of TV advertising on advertiser websites and ensures data availability for digital ad decisioning in traditional linear TV buying. Realytics and RTL AdAlliance combined, the adtech solutions of both companies will be in a position to manage the entire adtech value chain, including classical linear TV buying, full of innovation. At RTL AdAlliance we share a common vision of Realytics TV media evolution and its convergence with the digital world. Our joint ambition is to offer a unified pan-European technology solution specifically tailored to local market needs. Advertising doesn’t work without proper measurement, we’re grateful to work so closely with them.  

ACT – Advertising Community Together – is an international non-profit association affiliated with the United Nations Department of Global Communication and Global Compact. Since 2001, their mission has been to inspire, promote and unite the advertising industry around social responsibility, sustainable development and sharing best practices. Their goal is to highlight the power of advertising creativity when it comes to raising awareness on social and environmental issues. Advertising is the backbone that publishers, broadcasters, and media channels need in order to continue making the content that people love.

Established in 1987, Epica Awards is unique as it is the only creative prize judged by the press.
Today the jury brings together more than 200 chief editors and senior reporters from trade, specialist, and mainstream titles in over 60 countries. The awards are open to talents from every corner of the communications business.

At the Epica Awards, their mission is to act as the intersection between the worlds of creativity and journalism.  We believe that this combination is the key to creating meaningful, impactful work that resonates with audiences around the world. At RTL AdAlliance, we celebrate the impacts that media and advertising experts make within our industry. 

The Coalition for Innovative Media Measurement (CIMM) is comprised of leading TV and video content providers, media buying agencies, large advertisers, pay TV distributors, research and media technology vendors and consultants that aim to promote improvements, best practices and innovations measurement, metrics and data across the media and advertising ecosystem. At RTL AdAlliance we represent major media companies to help build exceptional reach, and with CIMM we can improve the scientific practice of advertising and marketing.